Wana
Community Marketing Intern: May 2020 to October 2020
Impact:
Wana, which stands for We are Not Alone, was a digital health app that provided community for individuals with chronic and mental illnesses.
As a Community Marketing Intern, Judy created a company marketing strategy that comprised of curating branded assets, templates, and storytelling campaigns. Within just 4 months, it resulted in the increase of followers by 175%.
Below are graphics that sparked dialogue and engaged the community in-app and on Instagram. It focused on the healing power of storytelling.
The yellow graphic is an example of a template Judy created of user-generated content (UGC). The UGC consisted of example conversations users might have on the app.
After creating the template, Judy was able to use it to post on a weekly basis with different scenarios. This resulted in more users transitioning from Instagram to using the Wana app.
Examples of copywriting
To further develop Wana’s brand identity, Judy centered copy around brand language to help community members feel connected to one another and to the app.
